What you will learn with Automotive Wholesale Simplified
The Cost of The Way You Wholesale Today
This part of the book, is a hard look from a fresh perspective and maybe at times troubling or uncomfortable. It may expose for you items you have not considered for a while.
The Profitable Way to Wholesale Cars
Here you will learn details about dealer bid sales that have come from over four years of research and over 100 dealer visits and well over 500 online meetings.
How to Hold Your Own Auction
In this section we are going to take a deep dive into topics from getting your teams to buy-in all the way through delivering the cars and the collecting of payments.
Enhance your Existing Bid Sale
We focus only on ways to grow your existing bid sale, using a series of “What If” questions, based on a video we created on YouTube several months ago.
An Argument for a Focus on Wholesale
Maximizing wholesale profit has been a struggle or even a nonstarter for franchise dealers since the pressure to increase new car volume at the expense of trade values is higher than ever before. But even as that pressure builds, the manufacturer-controlled programs drive our competition to lower prices, and it has become more difficult to profit on new cars.
In the used car department, dealers are getting smarter, are using tools to price to market, price to environment and price to season. While each price race can increase sales, the unintended consequence can be a reduction in used car profits. Sometimes called profit compression.
As the Automotive Seasonally Adjusted Annual Rate (SAAR) increases, dealers struggle to maintain their share of their local automotive markets.
Bottom line: Margins are compressing, so a focus on wholesale profit makes sense.
This is a must read for franchise dealers who want to profit from wholesale.
LWe evolved from hand written bid sheets to a very robust online bid sale following the Wholesale Simplified Method
It's like crowdsourcing for wholesale auctions
Take a sneak peak inside
Automotive Wholesale Simplified
By Kevin B. Leigh
In the book we have various resources for our readers to better understand our wholesale method, here are just a few examples
- The five major wholesale methods
- Guide to take shoot the perfect photo spread for your auction vehicles
- a seven step guide to starting a bid sale auction
Read it on your favorite device!
Now available in paperback and on Kindle.
Audio book coming soon.